What is SEO (Search Engine Optimization)?
SEO or Search Engine Optimization to increase the volume and quality of traffic. It is through a search engine to a particular website by utilizing the work mechanism or search engine algorithm. The purpose of SEO is to place a website in the top position, or at least the first page of search results based on certain targeted keywords. Logically, a website that occupies the top position in search results has a greater chance of getting visitors.
The application of SEO is done in the form of Website Content that is simple, quality and useful for readers or visitors. Content that has a strong appeal and is useful for readers will get more visits and will be shared (shared) with others via email or social media. That will make the website more and more visited, thereby increasing website traffic on search engines.
Website Structure (Meta – Schema)
In making a website it turns out that SEO On Page Technique functions as the initial foundation that serves to help the website to be able to adjust to the Global Website Structure Standards. By having an optimal structure or SEO Friendly, the layout of the display on the website will be able to provide benefits to help Search Engine Robots and Visitors to know and understand the website pages. Search Engine Crawl Robot will also be faster to index, differentiate the type of website and know the overall page content. For visitors to your website page is able to provide answers and benefits with a good appearance.
Increased Keyword Ranking
Every page of the website has the same opportunity in winning competition in the Search Engines, especially the Keyword competition. By running SEO techniques, the benefits will be increased keywords ranking significantly or gradually. SEO techniques that can be practiced are divided into two, namely SEO Technique On Page and SEO Off Page. Both of these techniques will really help the website give a good signal to the Search Engine Robot to position your website in a certain order with related keywords (Natural Keywords).
Known and Famous (Brand Awareness)
After an increase in keywords and visitors, the overall benefit of SEO is that the website becomes known. The visitors will know your website and be able to make the visitors want to return to your website, because they get more benefits from the content, products and services provided on the website. Visitors may not remember content with very long titles. Therefore also try to increase the brand on the Search Engine so that the website becomes known and famous.
Indirectly running SEO techniques on business websites will be able to provide benefits, namely to help increase sales. By getting the best position in every search Keyword products / services will make visitors trust your website more because it has the best order.
Running SEO techniques actually provide other benefits, namely more cost-effective compared to using online advertising such as Adwords. This is because SEO is able to make a Keyword can stay in the best position for a long period of time as well as running 24 hours a day. Unlike an advertising system that can only run based on the budget issued.
Long term investment
SEO is one technique that can be a long-term investment for the continuity of business development in the online world. This is because SEO has a large impact on the website going forward. SEO techniques must be in accordance with the rules of the Search Engine.