Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.
Different topics should not inhabit the same page. If your website covers a variety of different topics, put these topics on separate pages. This will keep things clear and simple for readers, and also help you rank with search engines.
If you have never designed a web page, try using pre-made layouts. These can easily be found online for several blogging web sites like Blogspot or Tumblr. Having an interesting layout will draw attention to content and give the site a professional look. Just make sure your layout is appealing to your target audience!
Content is the most important aspect of your site. The actual site design “look” is important, but content is king. You’ll have more repeat visitors when you keep your content fresh and informative.
Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.
Every page of your website should have a way to return to the main page, or “home.” This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.
If you already have a particular web hosting solution that you know you are going to use, keep its limitations in mind as you design your website. For example, do not create a website that relies on specific programming languages if your web host does not support these languages. It is fairly simple to find out which technologies are supported by your web host. Make certain that your design is something that is within the limitations of your host.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!