Competitive analysis in SEO is something that every site owner needs to be taking on. If you’re not looking at your competition or your only checking them out sporadically, it’s likely that you’re missing out on a roadmap to success that could put you ahead of the latest strategies your competition is using. Regular competitive analysis can be important to look at the closest competition that you have and to start ranking above them. As you start to tackle higher and higher search engine spots, this can have you eventually crawling your way to the front page. Here are some tips on how to complete SEO competitive analysis:
Consider Keyword Specializations
Looking at your competitors in the specializations that they are taking with their keywords can help you didn’t go with a different strategy or to model their strategy. A major competitor to your junk removal service such as a national chain might be using a particular subset of removal services, focusing in on services that only you offer could give you an advantage in the market and greater value from your optimization.
Identifying Weaknesses And Strengths In Your Strategy
Looking at your competition can help you to quickly identify the weaknesses with your website. Looking at the language on your competition’s website, examining their brand authority, and understanding the type of content that they are producing versus what you are producing can help you seek advantages for your page. Look at areas where you could be ahead of your competition and strive to model new content based on that success.
One way that your competitors may have achieved their rankings is through high authority backlinks. Taking a look at some of the sources of the links that go into their linking strategy could leave you with a roadmap to success with your own linking strategy or some very easy backlinks you could be using.
If you would like to have a professional competitive analysis carried out with your website, contact us today to learn more.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. For more information, click here.